Head of Marketing Communications (m/f/d)

Temporary, Full-time · Köln, Duisburg, München

Your mission

As a key member of the senior leadership team, the Head of Marketing Communications is responsible for leading the strategic direction, execution, and oversight of all internal and external communications across the school group. This role ensures consistent brand messaging, enhances the schools' public reputation, and drives stakeholder engagement to support enrollment growth, staff alignment, and overall organizational success. At the same time, it supports community-building, strengthens trust, and amplifies the group's vision for educational excellence.
This role requires a highly resourceful individual with strong leadership, self-motivation, strategic and analytical skills, 360° mindset, and a strong business acumen.

Main Responsibilities

Strategic Leadership

Develop and execute a comprehensive communication strategy that supports the group's vision, values, and growth objectives, aligned with the group's brand guidelines and the specific needs of the education market.
Ensure alignment of messaging across all communication platforms, schools, and stakeholder groups.
Advise the executive leadership team on communication trends, risks, and opportunities, including crisis communication readiness.

Brand & Reputation Management

Drive brand relevance, consistency and engagement across all touchpoints.
Ensure that the corporate ID is kept up-to-date and implemented as appropriate.

External Communications

Develop, manage, and implement annual communications plan.
Develop and manage the annual communication budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
Identify, develop and deliver campaigns across all communication channels that drive brand, reputational and commercial growth.
Develop and maintain strong relationships with key media outlets and influencers (local, regional and international) to enhance brand visibility and reputation (Public Relations & Media Relations).

Internal Communications

Ensure consistent, transparent, and timely communication within and across schools to support staff morale, clarity, and alignment.
Design and implement internal communication frameworks that support organizational culture and strategic priorities.
Foster a sense of community and shared purpose among staff, students, and families.

Digital & Marketing Oversight

Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
Oversee the performance tracking and analysis of marketing communications, ensuring alignment with strategic goals and driving continuous improvement through data-informed adjustments.
Oversee visual identity, photography, video production, and digital storytelling across platforms.

Stakeholder engagement

Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagement for all school's audiences.
Strengthen relationships with key stakeholders including parents, alumni, governing bodies, business partners, and the wider community.
Develop and execute communication plans for school events, partnerships, fundraising initiatives, and community engagement efforts.
Ensure effective use of CRM systems to manage client data and personalize marketing communications.
Act as spokesperson or communication lead in strategic partnerships and public forums.

Crisis & Issue Management

Lead the communication response during emergencies or sensitive situations, ensuring clarity, timeliness, and reassurance.
Prepare messaging frameworks and communication protocols for a variety of scenarios.

Team Leadership & Collaboration

Lead and mentor a team of communication and marketing professionals across the school group.
Collaborate with admissions, academics, development, and operations teams to ensure communication efforts support organizational success.
Manage external agencies, designers, and consultants to maintain quality and consistency in outsourced communications.

Your profile

Education

Bachelor's degree in marketing, communications, or another related field.

Experience

Minimum 5 years of experience as a communication expert in an international context (agency or client side).
Strong experience with digital marketing forms and technologies (eg social media and content marketing).
Experienced in crafting engaging customer journeys.
Adept at crafting engaging messages and producing compelling multi-media content.
Clear understanding of media (paid & non-paid).
Education industry experience is a plus.

Skills required

Distinct cross-cultural and interpersonal skills
People management
High networking and relationship building skills
Strong time and project management skills
Flexibility in dealing with multi-functional tasks
Excellent level of English (writing, speaking and presentation skills required) alongside an intermediate or better command of German

Competencies

Able to adapt quickly to our international environment
Mature discipline with a high degree of integrity and work ethics, self-motivated, ability to work independently
Focus on continuous improvement
Develops original and creative solutions to problems
Shows initiative, ownership, and commitment
Escalates opportunities to improve or develop new business with customers and/or business partners

Why us?

The performance of our people is what defines the success of St. George's. Our teams are enabled to take the initiative and encouraged to think and act like entrepreneurs. The multinational corporate environment provides our talented employees with a large area to expand professionally and offers multiple opportunities to enrich their individual mindsets and experiences. By joining us, you will be part of our community life and actively participate in varied projects, allowing St. George`s to continually evolve.

The school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

To innovate your career please send your letter of application, updated CV and earliest possible starting date in English to:

Mr Fraser-Lewis
Recruitment Manager

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About us

Join Our Team at St. George’s, The British International School

Discover an Outstanding Teaching Opportunity in Germany

Are you passionate about shaping young minds and leading a life that makes a difference? St. George’s, The British International School, invites you to embark on an exceptional teaching journey with us. With campuses located in Cologne, Düsseldorf Rhein-Ruhr, and Munich, we are dedicated to providing an enriching educational experience for students aged 2 to 18.

Since our establishment in 1985, St. George’s has been committed to nurturing students academically, socially and emotionally and helping to reach their potential. We believe in continuous growth and strive for excellence in education. Our schools are equipped with state-of-the-art facilities, a dynamic curriculum, and extensive opportunities for personal development.

More Than a Job

When you join St. George’s, you're not just taking a job; you're embarking on a rewarding career path. We offer:

Career Advancement: At St. George’s, we value professional development. You'll have the opportunity to enhance your teaching skills and explore different campuses within our network.
Competitive Compensation: We offer competitive salaries that reflect your expertise and dedication.
Relocation Support: Our generous relocation package ensures a smooth transition to Germany.
Comprehensive Training: St. George’s provides an extensive training programme to help you excel in your role.

Our Educational Approach

Curriculum: Our teaching is anchored in the National Curriculum for England, with a focus on preparing students for IGCSE and the IB Diploma.
Diversity: Our student body represents over 50 nationalities, offering a diverse and enriching teaching experience.
Language: English is the primary language of instruction, with all students receiving German language tuition.
Class Size: With a maximum of 20 students per class, we prioritise individualised attention and support. We offer ESL and SEN support, fostering a collaborative teaching environment.

Our Values

Our values of curiosity, courage, confidence and community guide us in everything we do. St George’s fosters an atmosphere of tolerance and mutual respect, in which each individual is valued. Furthermore, each member of the school community is encouraged to grow and challenge themselves to consistently develop their skills and talents, explore the unknown and aim for excellence.

Safeguarding

St. George’s is committed to safeguarding and protecting the welfare of children and expects all staff to share this commitment. The successful applicant will therefore be subject to enhanced background checks. Furthermore, we are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We look forward to receiving your application.

Apply for this job

Join St. George’s and lead a life that makes a difference.

We appreciate your interest in a role with St. George's, The British International School. In the interest of maintaining a fair and transparent recruitment process, and in order to gather all the background information we require to make a full assessment, please complete the following application form. Should you have any difficulties in uploading your files, please contact us by email at recruitment@stgeorgesschool.com